This is where the rubber meets the road for most youth. These formative years determine whether they can achieve financial success or financial disaster. We focus on creating positive behaviors. Learning concentrates on key money management principles and behaviors that create "money smarts". As an industry expert who has developed numerous products, there is an exploration of how financial products are designed. Understanding how profits are made makes it easier to modify spending behaviors and financial choices. We also look at advertising and shopping strategies used by banks, retailers and online companies devised to get their dollars.
Why college students need to learn healthy, life-long financial behaviors:
Students are managing their finances for the first time
Colleges are not providing financial education
Tuition and living costs are out pacing student earnings
Financial aid availability is decreasing
Students overestimate starting salaries
Their total debt exceeds ability to pay back loans
Financial challenges is the primary reason for dropping out
